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May 4, 202353 Comments
Liberty’s Mutual’s “LiMu Emu & Doug” campaign is still chugging along after more than four years. Here we meet Doug’s son, who looks and dresses exactly the same, and even has a mustache like his dad. Doug and LiMu Emu beam with pride as the son says goodbye to his uncle LiMu and drives away in his little kiddie car with Lil’ LiMu. He’s off to a bumpy start as he runs over a flower bed, and Doug warns him to stay off the freeways. As the spot ends, a little boy sings the famous “Liberty, Liberty, Liberty” tagline.
Filed under UncategorizedTagged with Doug, Liberty Mutual, Lil LiMu, LiMu Emu, , Son
About joshw24
34 year old guy. Into sports, pop culture, advertising, and trivia among other things.
53 Responses to Liberty Mutual: We Meet Doug’s Lookalike Son And Lil’ LiMuEmu
Mo Parman says:May 9, 2023 at 9:52 pm
I want to buy a Lil Limu kiddie car like the one seen in the commercial!!
Are any available even in plain form without color , graphics or blue siren?
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- Troy Randle says:
July 31, 2023 at 7:42 pm
They are running this into the ground kid is boring little puke
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- Wanda Slaughter says:
May 10, 2023 at 2:28 pm
I can’t stand Limu Emu and Doug. Every commercial is worse than the one before.
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- VCR says:
June 25, 2023 at 12:02 am
Agreed!!
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- Janice Nagy says:
July 9, 2023 at 10:29 am
I love the commercials, and I want to see more with little boy and more emus
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- atelerixia says:
July 9, 2023 at 1:38 pm
Fine, but let’s hope that little boy won’t drive his kiddie car over the flowers anymore.
- Frank Olander says:
August 21, 2023 at 11:39 pm
You are very very right it is almost as bad as at Allstate commercial with that idiot with Band-Aids all over his f****** face and then you got the other commercials from Progressive where the people act like a bunch of effing dummies
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- Margarita Muniz says:
May 20, 2023 at 6:45 am
This. commercial stole my heart. I love it!!! Thinking of switching car insurance
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- abc says:
June 13, 2023 at 11:32 pm
Your an unhinged.
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- Yvonne says:
May 28, 2023 at 5:59 pm
This is one of my favorite commercials.He is adorable the boy.
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- AngelGlow says:
September 1, 2023 at 8:17 am
Agree! Too sweet…with the little moustache…
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- Mary says:
June 12, 2023 at 10:48 pm
How old is the baby Emu in the commercial?
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See AlsoSony’s PS5 Pro is real and developers are getting ready for itIs LiMu EMU a real bird? - AdvertisingRow.com | Home of Advertising Professionals, Advertising news, Infographics, Job offersIs The Liberty Mutual Emu A Real Bird - The Bird IdentifierTV Q&A: Liberty Mutual emu a mix of real and CGI bird- DCMergance says:
July 22, 2023 at 4:06 pm
The baby emu is part real and part CGI (computer generated/adapted)
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- Mitzi colwell says:
July 2, 2023 at 12:03 pm
Greatest one yet. All are great,
this one is preciousReply
- Mary Lesser says:
July 5, 2023 at 10:21 am
What is the music playing at the end of the commercial?
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- Kate says:
July 24, 2023 at 9:03 pm
I’ve been wondering that too!
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- Frank Olander says:
August 21, 2023 at 11:41 pm
At least Erie Insurance does not have any mascot and they don’t have jingles they just have insurance they are more done to Earth than these other assholes that act like idiots
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- KATHLEEN says:
August 22, 2023 at 8:50 am
I had Liberty Mutual (also another name) for 30+ years and switched about 5 years ago after I had poor service after a water damage claim. I only like the cute little guy who nails “Liberty, Liberty, Liberty”.
- Lily says:
September 12, 2023 at 11:59 am
I’m thinking it’s the tail end of “Layla” by Eric Clapton.
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- atelerixia says:
July 5, 2023 at 7:51 pm
You would think that that kid’s father would holler, “Hey, don’t drive over the flower bed!,” but, no, he just tells his son to stay off the freeway. Why does this commercial have that kid drive over the flower bed in the first place instead of having him stay on the sidewalk like any kid would normally do?
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- Dan Diffenbach says:
August 24, 2023 at 6:11 pm
My sentiments exactly. Hey, you stupid little bastard! Stay off the FFING flowers, please!!!!
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- Ricky Hammond says:
July 22, 2023 at 8:28 am
Is thus boy the Actors real son?
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- atelerixia says:
July 22, 2023 at 3:25 pm
Probably.
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- Ricky Hammond says:
July 23, 2023 at 1:31 am
Is there any way to confirm this
- Linda H says:
July 25, 2023 at 6:08 am
Love these Liberty Mutual Commercials! All of them!
The recent one with Doug, Emu, Little Emu and Doug’s (dress alike) Son, can’t be played enough. !!Reply
- KATHLEEN says:
July 25, 2023 at 3:59 pm
This commercial is mesmerizing especially when little boy says “Liberty, Liberty, Liberty”. Love it, good one!!!
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- atelerixia says:
July 31, 2023 at 8:01 pm
So Kathleen, you don’t mind that the boy drives his kiddiecar over the flowerbed?
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- Kathleen says:
July 31, 2023 at 9:48 pm
No. I am just anticipating his saying liberty liberty liberty. Not my flower bed. Lol
- Kathleen says:
August 1, 2023 at 3:15 pm
It’s all make believe. I do love flower beds
- Mike Mayo Sr says:
July 25, 2023 at 7:27 pm
Great add
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- atelerixia says:
July 25, 2023 at 8:20 pm
You don’t mind that the boy drives his kiddiecar over the flowerbed?
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- Robyn Mcmullin says:
August 15, 2023 at 4:56 am
LOL.. kids are kids!! They don’t steer well on anything. My kids ran over my flower beds/bushes/tree learning to maneuver their own little battery cars or bicycles. Its a commercial.. get a grip!
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- KATHLEEN says:
August 15, 2023 at 7:38 am
Yes that’s what I say also. He is so cute and the way he says “Liberty, Liberty, Liberty” is on point with the sweetest little voice.
- atelerixia says:
August 16, 2023 at 5:25 pm
My complaint is about the way the commercial was designed. Why have the kid drive over the flowers? That wasn’t necessary at all and looks stupid!
- atelerixia says:
August 16, 2023 at 5:29 pm
The problem was not with the kid’s steering. It was with the design of this stupid commercial.
- Vanessa Sword says:
July 31, 2023 at 7:05 pm
This commercial is adorable.
Great actors & strong product presentation.Always enjoy watching it over & over.
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- atelerixia says:
July 31, 2023 at 8:05 pm
Vanessa, do you work for Liberty Mutual, by any chance? That might be why you think this aggravating commercial is adorable.
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- Robyn Mcmullin says:
August 15, 2023 at 4:58 am
I agree! Love this one! Too bad someone on here is a sourpuss. Most aggravating commercial is Mike from My Pillows…
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- Pamela says:
August 1, 2023 at 2:47 pm
Wether or not the emus are real in the ads they did not become adorable until Doug jr arrived on the scene. This cemented the emus as more relatable for me, as a viewer. Very enjoyable to watch!
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- atelerixia says:
August 1, 2023 at 2:54 pm
I would say “To each his own.” Pamela.
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- Donald says:
August 16, 2023 at 9:25 pm
I don’t understand the video ad with the young boy. I can’t even understand what he said! Finally, why would an auto insurance company have an ad about someone that is destroying property?!
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- Tom Severns says:
August 21, 2023 at 10:39 am
I dislike the whole “you only pay for what you need” assertion. They seemingly want folks to believe other insurance companies are charging their policy holders for coverage they don’t need. I haven’t had a claim in many years – does that mean Liberty would have charged me nothing, since I didn’t need any coverage? How do they know what I will need (other than what the law requires)?
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- Dan Diffenbach says:
August 24, 2023 at 6:18 pm
Don’t knock Progressive. I love Flo!! Their commercials are the BEST!!!!
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- atelerixia says:
August 28, 2023 at 2:26 am
Here’s another goofy thing about this commercial: Why do they have the boy get into his kiddiecar on the passenger side? No kid who’s going to drive his car would get in on that side. That makes no sense at all.
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- Johnnie Walker says:
September 2, 2023 at 9:20 pm
Some of you guys are taking this too serious. Maybe the ad was filmed in the UK. Also this is a kid. Kids don’t always do things like an adult. My sister ran into the side of our house…in real life. With her first bike. It’s just a commercial with a cute kid an some emus. Get over yourself.
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- atelerixia says:
September 2, 2023 at 11:23 pm
Johnnie, why do you think this ad might have been filmed in the UK? What would the UK have to do with it?
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- atelerixia says:
September 2, 2023 at 11:27 pm
The steering wheel in the kid’s car is on the left side, i.e., like in all cars in the U.S.
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- Calvin Ray Caple says:
September 6, 2023 at 6:19 am
Best commercial I’ve seen lately.
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- C Wiggins says:
September 27, 2023 at 1:07 am
Liberty designed a 20 second commercial to entertain, to be remembered and mostly to encourage people to talked about it. They accomplished their goal. It is proven that even bad comments can be good advertising by keeping their name before the public. Though this is one of their best commercials. It is fresh, draws on both old characters and everyone ones loves cute kids. A Father passing down to his son. Yes! It is overly simplistic in its story and attempt to connect with an audience and attempt to make people laugh. All in less then 20 seconds NO I don’t work for this agency but I was in advertising many years ago.
Though I admit I asked myself why the boy ran over the flowers too! Yet.It is a commercial about insurance… to cover accidents. A suttle referrance to the company’s product.
As to the child getting on the opposite side then what we do in the USA. Well the last time I remember the child side motorized vehicle had the steering wheel is closer to the center. Thekids climbed in on the side they wanted.
SMILE, LAUGH, RELAX… ITS MET TO ENTERTAIN. I too love the kiddie car.Reply
- atelerixia says:
September 27, 2023 at 1:55 pm
C. Wiggins, the steering wheel in the boy’s kiddiecar is definitely on the left side; it’s not in the middle. That’s why the boy’s getting in on the right side makes no sense. at all.
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- cdsherlock says:
September 27, 2023 at 2:28 pm
W.C. Fields said something to the effect of “Never work with children or animals.” Liberty Mutual has gone against that advice with this commercial and the more recent commercial with the dog walker, which is the first Liberty Mutual commercial I’ve ever liked.
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- Leonardo Mirone says:
October 6, 2023 at 1:36 pm
Liberty Mutual commercials get worse and worse. They should fire their ad agency. The kid’s character, a new addition, is idiotic. The only thing positive about these ads is the Emu. I’d change insurance companies if I were an LM client. Embarrassingly horrible ads.
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- ransomrambula@gmail.com says:
January 15, 2024 at 6:01 pm
STATE FARM is the WORST insurance in history. They charge THREE times MORE than the 2nd most expensive insurance, for the SAME BULLS**T!
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Troy Randle 
Wanda Slaughter 
VCR 
Janice Nagy 
atelerixia 
Frank Olander 
Margarita Muniz 
abc 
Yvonne 
AngelGlow 
DCMergance 
Mitzi colwell 
Mary Lesser 
Kate 
KATHLEEN 
Lily 
Dan Diffenbach 
Ricky Hammond 
Linda H 
Mike Mayo Sr 
Robyn Mcmullin 
Vanessa Sword 
Pamela 
Donald 
Tom Severns 
Johnnie Walker 
Calvin Ray Caple 
C Wiggins 
cdsherlock 
Leonardo Mirone 
